BATFE to Rebrand

Don't matter how you dress it...a pig is still a pig

As part of an effort to lure more people into public-sector work, the Bureau of Alcohol, Tobacco and Firearms today announced a full rebranding."'Alcohol, Tobacco and Firearms' isn't just a name -- it's a lifestyle," said ATF Director Roger Smythe. "If you enjoy these three things -- either individually or, if you're like me, all at once -- then this is the government agency for you."