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When a going to the bar takes just too much effort.
An American company has invented what it calls the 'Freedom Flask' - an underwear pouch that turns your crotch into a beer dispenser.
That, or really confuse the guy standing next to you.
Ads for the questionable invention show a man holding an iced glass in front of a nozzle poking out of his zip fly, from which a golden brew flows.
The American-made flask for 'the rowdy gentleman' was dreamed up by a University of Georgia graduate tired of trying to sneak beer into sporting events.
For just $24.95 you can 'Take it anywhere!' the website boasts, including 'concerts and festivals, bars and clubs, events with a cash bar, the golf course, movie theatre, the ski sopes' - and of course - 'a boring day at the office'.
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