How many of us have been asked what our zip code is while shopping? Our phone #'s?
Walmart, Target, Best Buy, Home Depot and the list goes on.
Do you freely give this to the clerk?
You might want to think again before you do...
How does this work? In one of their brochures, direct marketing services company Harte-Hanks describes the GeoCapture service they offer retail businesses as follows: “Users simply capture name from the credit card swipe and request a customer’s ZIP code during the transaction. GeoCapture matches the collected information to a comprehensive consumer database to return an address.” In a promotional brochure, they claim accuracy rates as high as 100%.
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ReplyDeleteI get asked that all the time. I just look at the clerk and tell them to make up a number....most of them just look at me because they are not used to people who will not give them a number. They just don't know what to do. Once in a while one will ask me why and I tell them I don't want my purchases tracked, which they deny vehemetly. Meh. Of course there is the occasional clerk who gets rather hostile, like I give a rat's rump. ;)
ReplyDeleteMiss Violet
I do the same thing. when I tell people that, they look at me like I am from Mars.
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